V8 +ENERGY PACKAGING

V8 +Energy is a brand that I felt could use a visual refresh because V8 is almost always associated with Campbell's soup products and vegetable juice. While there is a vast market for those iconic products, V8’s Energy drink line gets lost amongst them, especially in comparison to other brands in the energy drink market.

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RESEARCH BOOKLET

In this booklet, I explored V8's demographic and competitors in the energy drink market to point out ways in which the product's packaging and overall branding could be executed more successfully based on my findings.

V8 +Energy Packaging and Market Research

CURRENT DESIGN

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REDESIGN

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Selected Works