I chose to give Campbell's V8 +Energy a packaging refresh because in comparison to other, more popular energy drinks, its branding gets completely lost. Most people who know V8 probably associate their brand with decades-old tomato juice and while that product still earns its place on the shelves in stores, V8 +Energy was made to serve a different purpose. V8 +Energy drinks are targeted towards a different demographic, so their packaging should reflect that.

MARKET RESEARCH BOOKLET

I made a research booklet where I explored the visual concepts and marketing strategies used by today's leading energy drink brands. With this, I created redesigns for two of V8 +Energy's popular flavors, Pomegranate Blueberry and Strawberry Lemonade. I've included some of the pages from the booklet to give a brief overview of the layout I went with. Scroll down to check out the full booklet.

FINAL PROTOTYPE